Explain what you do, how it works, and why it matters — in 90 seconds or less. Perth Content produces animated and live-action explainer videos that turn complex ideas into clear, compelling stories.
An explainer video is a short, focused video — typically 60–120 seconds — that explains a product, service, process, or concept in a way that a prospect can understand immediately. The goal is not to impress with production value (though that matters too), but to answer the fundamental question every new visitor to your website asks: "What does this business actually do, and do I need it?"
Explainer videos sit at the top of the marketing funnel. They convert confused visitors into informed prospects, reduce the amount of explanation your sales team needs to do in every call, and can dramatically improve the conversion rate of landing pages and website homepages when embedded above the fold.
Research consistently shows that website visitors who watch an explainer video are significantly more likely to convert than those who only read text. For Perth businesses offering complex, technical, or high-consideration services, an explainer video is often the single highest-return content investment available.
Animated explainer videos use motion graphics, illustration, and 2D animation to tell your story. They are ideal when the subject matter involves abstract concepts, processes that happen inside systems or devices, or scenarios that would be expensive or impossible to film. Animation also gives you complete control over the visual world — brand colours, characters, environments — which is valuable for businesses with strong visual identity guidelines. Animated explainers range from whiteboard-style (cost-effective) through to fully branded 2D character animation (higher investment, premium look).
Live-action explainer videos feature real people, real environments, and real products. They are particularly effective for services businesses where trust and personality are key selling points — financial advisers, health practitioners, legal services, consulting firms. A live-action explainer with a confident, likeable presenter builds immediate personal connection that animation cannot replicate. Live-action works well when combined with motion graphics overlays to illustrate points that words alone cannot convey.
Many of Perth Content's most effective explainer videos combine both approaches: a live-action presenter who transitions into animated sequences to explain technical elements, then returns to camera to close with a call to action. This hybrid approach delivers the trust of real people with the clarity of animation.
Three situations call strongly for an explainer video. First, when you are launching a new product or service that prospects have never heard of — the explainer does the educational heavy lifting so your sales team can focus on converting already-informed leads. Second, when you have a complex or multi-step service that requires significant explanation before a client feels comfortable engaging — professional services, technology platforms, and specialist trades all fit this description. Third, when you are onboarding new clients or users — an explainer video placed at the start of an onboarding sequence reduces confusion, support ticket volume, and churn.
Explainer videos are also highly effective as paid advertising creative, particularly for Facebook and YouTube pre-roll ads targeting Perth audiences in your specific industry segment. A 30-second cut of your 90-second explainer, repurposed as a paid ad, can deliver measurable return on a modest media budget.
The script is the most important part of any explainer video, and getting it right requires a clear brief. Perth Content walks every client through a structured brief process covering: target audience, primary pain point being solved, key differentiators, desired viewer action after watching, and brand tone of voice. From that brief, our writers produce a first-draft script structured around the proven Problem-Solution-Benefit-CTA framework.
Once the script is approved, we develop a storyboard or shot list (depending on whether the video is animated or live-action) to confirm the visual treatment before any production work begins. This approval process prevents costly revisions later and ensures the final product aligns precisely with your brief.
Voice-over casting and direction are included in our full-production packages. We work with a pool of professional Australian voice-over artists to find the right tone for your brand, whether that is warm and approachable, authoritative and expert, or energetic and youthful.
Explainer video production in Perth starts from $600 for a simple whiteboard-style animated explainer (script provided, 60–90 seconds, basic character animation, licensed music, voice-over not included). Full-service animated explainers with custom characters, brand-matched visual style, professional voice-over, and sound design range from $1,500–$2,500. Live-action explainers with scripting, filming coordination, presenter coaching, and motion graphics range similarly.
For Perth startups needing an explainer video as part of a broader video package, see our startup video Perth page for bundled package options. Contact us with your brief and we will quote your specific project within one business day.
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